{"title":"Bethlehem Drive-In","description":"\u003cp\u003eThe Bethlehem Drive-In in Bethlehem, Pennsylvania, opened on Friday, August 13, 1954, at 3050 Easton Avenue near the Butztown line, with Francis Joins the Wacs and Flight Nurse. It was the city's first drive-in. The Exhibitor reported in February 1954 that it would go up on Route 22, just east of Brown's Crossing, at a cost of $175,000, with a May opening planned. The company was the Bethlehem Amusement Corporation, newly formed, and Harold Hirshberg of the town's Palace Theater was its secretary. The 20-acre site was bought from John Bolecz and left room for long driveways, a children's play area and a nursery.\u003c\/p\u003e\u003cp\u003eThe same report, like one in Billboard that March, called it the first outdoor theater in the country built only for CinemaScope. That was a claim made before it opened. Plans called for 900 cars. When Motion Picture Herald covered the opening in September, it described a 1,000-car theater with a 105-foot screen and said Hirshberg had managed the Palace for 20 years. The theater later joined the Boyd circuit of Philadelphia, and it held about 830 cars.\u003c\/p\u003e\u003cp\u003eThe Bethlehem ran for 40 years. A commenter gives the last night as September 5, 1994, with Natural Born Killers and Blown Away. It was torn down in 1999, though its outline could still be seen from above years later. A photo shows the marquee reading closed for season, which in the end covered every season after that.\u003c\/p\u003e","products":[{"product_id":"bethlehem-drive-in-t-shirt-heavyweight","title":"Bethlehem Drive-In T-Shirt (Heavyweight)","description":"\u003cp\u003eThe Bethlehem Drive-In in Bethlehem, Pennsylvania, opened on Friday, August 13, 1954, on Easton Avenue. It was the city's first drive-in. 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