{"title":"Varia Drive-In","description":"\u003cp\u003eThe Varia Drive-In in Jackson, Mississippi, opened on October 20, 1950, on Highway 80 West, with William Holden in Father Is a Bachelor. It held about 500 cars. Jim deNeve managed it from the start, and by 1951 he was running it and Jackson's Highway 80 Drive-In as owner and operator.\u003c\/p\u003e\u003cp\u003eNo one seems to know what Varia means. A commenter asked in 2022 and got no answer, and the ads don't say. The opening ad said only to watch for the date, and called it the South's finest super drive-in, located exactly at the crossroads of the South, highways 80 and 51. The sign was neon, with VARIA in tall outlined capitals and a stack of short bars running down its side.\u003c\/p\u003e\u003cp\u003eBy 1963 it was a Gulf States Theatres house, with T.G. Solomon as the chain's president and deNeve as its general manager. The giant cow on the Borden milk plant was a nearby landmark, as one commenter recalled. 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It's lighter and thinner than a traditional heavyweight tee, with a slimmer retail fit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize guide: true to size or a little snug.\u003c\/strong\u003e Consider ordering a size up if you're between sizes. See our \u003ca href=\"\/pages\/size-charts-product-details\"\u003esize charts\u003c\/a\u003e.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: Bella+Canvas | Product ID: 3001\u003c\/li\u003e\n\u003cli\u003eLightweight fabric (4.2 oz\/yd²), 100% Airlume combed and ring-spun cotton on solid colors\u003c\/li\u003e\n\u003cli\u003eHeather colors are cotton and polyester blends\u003c\/li\u003e\n\u003cli\u003eRetail fit with a crew neckline\u003c\/li\u003e\n\u003cli\u003eTear-away label\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Down Home Apparel","offers":[{"title":"Black \/ S","offer_id":49994349314286,"sku":"29992059810270056664","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":49994349445358,"sku":"14296101065782097659","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":49994349576430,"sku":"31441769937747960509","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":49994349707502,"sku":"60306060749646585136","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":49994349838574,"sku":"33618216142170198058","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":49994349969646,"sku":"20392659577575452222","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ S","offer_id":49994349379822,"sku":"31899604197828965216","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ M","offer_id":49994349510894,"sku":"22395741826434590149","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ L","offer_id":49994349641966,"sku":"32970302262991675462","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ XL","offer_id":49994349773038,"sku":"13880988783135018962","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 2XL","offer_id":49994349904110,"sku":"18223045007245621226","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 3XL","offer_id":49994350035182,"sku":"29409891869976930598","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Asphalt \/ S","offer_id":49994349281518,"sku":"22501690821661409177","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Asphalt \/ M","offer_id":49994349412590,"sku":"24540528209509743436","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Asphalt \/ L","offer_id":49994349543662,"sku":"18924783695370266910","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Asphalt \/ XL","offer_id":49994349674734,"sku":"18396490712772363529","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Asphalt \/ 2XL","offer_id":49994349805806,"sku":"21472893806167115146","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Asphalt \/ 3XL","offer_id":49994349936878,"sku":"64829324034579620599","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Forest \/ S","offer_id":49994349347054,"sku":"14518904377772062427","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Forest \/ M","offer_id":49994349478126,"sku":"30348276537568064128","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Forest \/ L","offer_id":49994349609198,"sku":"29482453352462056463","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Forest \/ XL","offer_id":49994349740270,"sku":"27145154270373838147","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Forest \/ 2XL","offer_id":49994349871342,"sku":"27681431991291436687","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Forest \/ 3XL","offer_id":49994350002414,"sku":"32712695199929927887","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0411\/8763\/9450\/files\/3852327311118599311_2048.jpg?v=1794117745"},{"product_id":"varia-drive-in-hoodie","title":"Varia Drive-In Hoodie","description":"\u003cp\u003eThe Varia Drive-In in Jackson, Mississippi, opened on October 20, 1950, on Highway 80 West. 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It's an easy layer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize guide: true to size.\u003c\/strong\u003e See our \u003ca href=\"\/pages\/size-charts-product-details\"\u003esize charts\u003c\/a\u003e.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: Bella+Canvas | Product ID: 3501\u003c\/li\u003e\n\u003cli\u003eSoft cotton jersey, with heather colors in cotton and polyester blends\u003c\/li\u003e\n\u003cli\u003eUnisex fit with ribbed cuffs\u003c\/li\u003e\n\u003cli\u003eTear-away label\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Down Home Apparel","offers":[{"title":"Black \/ S","offer_id":49994351214830,"sku":"10538403000736954685","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":49994351345902,"sku":"47635953822078070760","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":49994351476974,"sku":"13057733395381901652","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":49994351608046,"sku":"23472934157348030690","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":49994351739118,"sku":"29137789297934272968","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ S","offer_id":49994351247598,"sku":"75822200919379762736","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ M","offer_id":49994351378670,"sku":"22608066641853112439","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ L","offer_id":49994351509742,"sku":"67813568412362005007","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ XL","offer_id":49994351640814,"sku":"70970151597313787811","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 2XL","offer_id":49994351771886,"sku":"23656096878387487693","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Asphalt \/ S","offer_id":49994351182062,"sku":"57917598319041931193","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Asphalt \/ M","offer_id":49994351313134,"sku":"23397288231508597951","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Asphalt \/ L","offer_id":49994351444206,"sku":"38134444285043153431","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Asphalt \/ XL","offer_id":49994351575278,"sku":"24886403659711334025","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Asphalt \/ 2XL","offer_id":49994351706350,"sku":"24811199338122720050","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Heather Forest \/ S","offer_id":49994351280366,"sku":"32062483423121970591","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Heather Forest \/ M","offer_id":49994351411438,"sku":"28504791926712602289","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Heather Forest \/ L","offer_id":49994351542510,"sku":"11655774064810481387","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Heather Forest \/ XL","offer_id":49994351673582,"sku":"50028170837031589794","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Heather Forest \/ 2XL","offer_id":49994351804654,"sku":"11979609006886966322","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0411\/8763\/9450\/files\/16702017841129508414_2048.jpg?v=1794117775"}],"url":"https:\/\/downhomeapparel.com\/collections\/varia-drive-in.oembed","provider":"Down Home Apparel","version":"1.0","type":"link"}