Boise Drive-In
Boise, Idaho1947-1970s
Browse Boise Drive-In tees, long sleeve tees and hoodies. Its sign ran the name in neon on a long slant, with a ring of neon chevrons swirling at one end and the word Theatre running down a column of more chevrons at the other. A freeway connector runs over the spot today, and one of its off-ramps follows the old entrance. The styles are below, and the full Boise history is further down. We are an American small business bringing back the signs and logos of places and teams that are long gone but remembered fondly.
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Boise Drive-In History
The Boise Drive-In in Boise, Idaho, opened on August 28, 1947, with June Haver in Three Little Girls in Blue. A grand opening ad survives. It stood on North Curtis Road and started with room for about 300 cars.
Milton Fry and Joy Naylor ran it. In December 1949 Boxoffice reported that they planned to enlarge it to 500 cars. A Theatre Catalog directory for 1955-56 listed Fry and Naylor as executives, at 350 cars, with the Broadway drive-in also run under the Boise Drive-In Theatres name. In March 1956 the same magazine reported that Lou Pressler of Seattle had bought the Boise and the Broadway drive-ins, which had belonged to Naylor and the late Fry.
A night photo shows what drew the eye from the road: the name in neon on a long slant, a ring of neon chevrons swirling at one end, and the word Theatre running down a column of more chevrons at the other.
Directories list it into 1964. Cinema Treasures says it closed in the late 1970s, but no date or last ad has turned up, and one researcher reads a 1971 aerial as showing a freeway interchange already on a drive-in site at Curtis Road. The connector runs over the spot today, and one of its off-ramps follows the old entrance.