Gwinnett Drive-In
Norcross, Georgia1958-1985
Order Gwinnett Drive-In tees, long sleeve tees and hoodies. The sign people remember went up in late 1977, one long white board with GWINNETT stacked down it in red letters, set at a tilt as if it had been knocked sideways. Storey Theatres of Atlanta ran the 642-car lot on the road now called Jimmy Carter Boulevard. Browse the styles below, and the full Gwinnett history is further down. We are an American small business bringing back the signs and logos of places and teams that are long gone but remembered fondly.
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Gwinnett Drive-In History
The Gwinnett Drive-In in Norcross, Georgia, opened on August 1, 1958, named for its county and announced in the Atlanta Constitution. It stood on the road now called Jimmy Carter Boulevard, with one screen and room for 642 cars, and was run by Storey Theatres of Atlanta, a small all-Georgia chain.
The concession stand had a two-bedroom apartment built into it, which made for a short commute. The screen stood at the east end of the lot, and the entrance was where Brook Hollow Parkway runs today. By 1979 the sound came both through speakers and over the radio.
A new sign replaced the original marquee in late 1977, and it is the one people remember: one long white board with GWINNETT stacked down it in red letters, set at a tilt as if it had been knocked sideways, with DRIVE-IN in separate letters on the crossbar beside it. A snapshot shows it advertising a comedy and a stoner picture of the day.
It was certainly open in 1982, and Cinema Treasures contributors put the closing in about 1985. The Brook Hollow Village shopping center now covers the land.