Victory Drive-In
Butler, Wisconsin1950-1986
Browse Victory Drive-In tees, long sleeve tees and hoodies. The Victory in Butler, Wisconsin, billed itself as the World's Most Beautiful Drive-In and put that on a screen tower painted in tall vertical stripes of brown, pale blue and white. John Wayne in She Wore a Yellow Ribbon opened it in 1950. Pick a style below, then read the full Victory history further down. Every shirt is printed to order in the USA and carries the memories of bygone places and teams.
4 products
Victory Drive-In History
The Victory Drive-In in Butler, Wisconsin, opened in June 1950 at 15382 West Lisbon Road, at Pilgrim Road, with John Wayne in She Wore a Yellow Ribbon. Delft Theatres opened it, and a full-page ad ran the day before. The architect was Urban F. Peacock, who designed several Milwaukee theaters. It was usually credited to Brookfield or Menomonee Falls, and a commenter was still correcting that decades later.
It billed itself as the World's Most Beautiful Drive-In and put that on the tower. The screen tower was painted in tall vertical stripes of brown, pale blue and white, and low walls in the same stripes ran out on both sides. The slogan sat in a circle on a dark panel in the middle. The big letters spelling VICTORY on top of the screen weren't there at first, according to one local who says they arrived around the late 1950s. There was a large concession area and a playground, with concrete pads in front of the screen under the merry-go-rounds.
By the end, offices and stores had closed in around it. It was open at least through 1984, and a commenter who knew the site says it closed after the 1986 season. It was torn down soon after, and in 1988 the land went to a church that never built on it. The ramps were still visible for years. A housing development went up there around 2018.